Sony Bravia XBR KDL-40XBR7 LCD HDTV

June 12th, 2009 | 44 views | Posted by admin in Cheap HDTVs

Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

Feel like you’re part of the action with the Sony BRAVIA XBR7 Series LCD flat panel HDTVs. Take all of the great features of the XBR6 line and add BRAVIA Engine EX (40-inch) and BRAVIA Engine PRO (70-inch) fully digital video processors that render stunning images from any resolution, an RS-232C connection and upgraded industrial design. Again, optional speaker grilles are available in designer colors.

The XBR7s feature Full HD 1080p resolution and Motionflow 120Hz technology, which enhances motion to deliver a smoother and clearer looking picture. Enjoy exceptional ease-of-use with the Xross Media Bar user interface, integrated TV Guide Interactive Program Guide and BRAVIA Sync one-touch component control. You can even expand your HDTV’s capabilities with optional BRAVIA Link modules (sold separately). These HDTVs come with abundant connectivity options that allow you to connect to all of your content sources. And with the gorgeous piano gloss black finish with floating glass accents, it will be the sharpest wall in your home.

New: TV Guide IPG
New: Enhanced (XMB) User Interface with Rich 3D Graphics
New: DLNA Compliant
New: Digital Media Port
16:9 Full HD 1080p Resolution Panel (1920 x 1080p)
BRAVIA Engine EX fully digital video processor
Advanced Contrast Enhancer circuit (ACE)
24p True Cinema capable
Emmy-award winning Xross Media Bar user interface
DMeX capable
BRAVIA Sync capable
S-Force Front Surround Voice Zoom
Robust Connectivity with 4 HDMI inputs, 2 HD Component inputs, and a PC Input
Piano Gloss Black with Onyx Speaker Grille
Remote: RM-YD023

Full HD 1080p

Full HD 1080p means our connections accept 1080p signals and the display will render that signal in Full HD 1080p. The flexibility of native 1920 x 1080 displays allows any high definition content to be viewed without the need to downconvert images to the native resolution of the display. Take full advantage of Blu-ray Disc players and PlayStation 3 systems that can deliver 1080p content.

(Found in S, V, W, Z, and XBR Series HDTVs)
BRAVIA Engine Technology

The latest version of Sony’s respected BRAVIA Engine fully digital video processor uses a collection of unique SONY algorithms to significantly reduce noise and produce sharp, vibrant, life-like images.

Dynamic Noise Reduction: Intelligently identifies and dramatically reduces noise in the signal according to the motion and brightness of each scene for clearer, crisper images.
Detail Enhancement: Improved image enhancement algorithms render greater overall detail.
Contrast Enhancement: Works with the Advanced Contrast Enhancer circuit to optimize the contrast for every scene to create better depth and reality.

BRAVIA Engine technology optimizes the color, contrast, detail and clarity of every scene for the exceptional performance that BRAVIA HDTVs are known for.

Motionflow 120Hz Technology

Motionflow 120Hz technology doubles the number of existingframes by calculating in real time and inserting 60 entirely new frames between the original 60 frames. It uses a special Sony-developed algorithm that detects specific objects, as well as the movement of the overall scene and intelligently applies the right amount of enhancement. There’s
more to the story.

Unlike some other high frame rate technologies, Motionflow also includes Sony’s unique Image Blur Reduction algorithm, which reduces blur from the original source image captured by a camera before applying motion enhancement technology.

Judder is a visual artifact that shows up in video content that has been converted from film-based content. A visible jerking or stuttering effect can sometimes be seen during motion sequences on converted film-based content that may be noticeable on scenes that include panning.

There are many forms of high frame rate technology in the market today, but only Motionflow 120Hz technology uses special Sony algorithms designed to intelligently detect and apply the right amount of enhancement to reduce judder and deliver a smoother, sharper picture with more natural motion of the original film.

24p True Cinema

Movies and many prime time TV programs are shot at 24 frames per second. This means that TVs operating at any refresh rate that is not an even multiple of 24 will have to do some interpolation to present the content. TVs operating at at 30Hz or 60Hz traditionally solved this via a method called “2:3 pulldown”. The television repeats the first film frame over the first two fields of video, and the second film frame over the next three fields of video (1, 1, 2, 2, 2), and continues to do this with the 3rd and 4th frames, the 5th and 6th framer (1,1,2,2,2 – 3,3,4,4,4 – 5,5,6,6,6), and so on until 24 frames are displayed over 60 refresh cycles. This discrepancy in the number of times frames are displayed can lead to a jerky motion in filmed material which some viewers notice for example, especially with scenes that pan.

120, on the other hand, is an even multiple of 24. Televisions with 24p capability, operating at 120Hz, can display an equal number of frames for every refresh cycle.

The benefit—You can watch movies in natural, cinematic motion, the way they are seen at the cinema. Every single frame of the movie can now be seen without using additional video processing that converts film-based images to video reproduction. Additionally, 24p True Cinema input capability can be used along with Motionflow™ 120Hz technology for outstanding fluid motion beyond what you would typically see at the cinema. Once you experience 24p video it will be hard to view video without it.

Sony Bravia XBR KDL-40XBR7 LCD HDTV Review

I’ve held off on buying a 1080P set until I could get what I wanted, and not just get what was just within my generally limited price range. My spouse set the size limit at 40″ because of the room size (I would have pushed for a 46″ but in marriage you have to choose your battles…) When I’ve gone to Costco or Best Buy the Sony Bravia XBR series has always stood out. Since my television sets generally last me 15-20 years, I wanted the most up-to-date version of the best I could get.

The color and definition of what I have seen on the set so far are wonderful. Razor-sharp imagery has always been important to me, both in my years as a film exhibitor and as a photographer. One of the first things I checked out on the new set is one of the “Planet Earth” Blu-Ray discs — dependably gorgeous and detailed. Next, a Blu-Ray disc of 1938 “The Adventures of Robin Hood”. The definition holds in the action scenes when men and horses are streaming across the screen, while the sense of dimensionality is frequently beyond what would have been technically possible with the best film printing and exhibition at the time the film was made. Then I looked at a standard definition disc of an early 1940s comedy (Criterion’s edition of “Heaven Can Wait”); the upscaled presentation on this television set is beautiful. I grew up on nitrate prints from the UCLA film archive; for the first time since then I feel like I can see film imagery with a comparable (or better) sharpness and luster. As great as this set will be for HBO High Definition broadcasts and Blu-Ray discs, this is also a cinephile’s dream television set for something like the new Fox release of Murneau and Borzage silent films due out next week.

I’m thrilled. This was worth the wait.